# DemandIntel - Research and scoring reliability

- Canonical: https://demandintel.io/research
- Last updated: 2026-08-22
- Source of truth: DemandIntel

## TL;DR
How DemandIntel scores calls: structured rubrics with intent, met and not-met indicators and evidence cues, extraction separated from inference, and every score cited to a timestamped quote so a human can check it.

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# Features

## Master report
- One report per client aggregates every rep and every campaign in the date range.
- Sections: executive summary, content roadmap, action plan (30-day), competency view, QA summary, evidence library.
- Generated via "Run report" (no AI jargon in the UI).

## QA scoring
- Choose a framework (default or your own).
- Every score is evidence-backed: timestamped citation, transcript excerpt, click-through to the call.
- Heatmaps on Admin Ops show framework health and score distribution.

## Competency framework
- Four proficiency levels: Foundation, Proficient, Advanced, Expert. Colours: red, amber, green, purple.
- Requires at least 10 calls and a verified company context before the framework is "ready".
- Compare current vs previous assessment on a radar/spider chart.
- Coaching recommendations extract the top 3 skill gaps from the Expert baseline.

## Sales playbook (cheat sheet)
- LAER (Listen, Acknowledge, Explore, Respond) auto-generated based on the gaps in the latest competency assessment.
- Lives next to the report in Report History.

## Ask Me Anything (AMA)
- Free-text chat over your call data on /app.
- Drag-and-drop module grid for the things you ask most often.
- Spends credits on hold -> capture lifecycle; the price is shown before you spend.

## Scheduling
- Recurring reports at a configurable local time.
- Lookback is relative ("last 7 days", "last 30 days").
- Auto-ingest phase pulls new calls from the linked source before the run.
- Delivered to email, Slack, Microsoft Teams, Google Drive or OneDrive depending on what's connected.

## Presentation export
- Google Slides if you signed in with Google, PowerPoint if you signed in with Microsoft.
- Background job with Slack/Teams notification when ready.

## Modules and dashboard
- /app is an AMA chat plus a drag-and-drop module grid (Insight Tiles, Module Tiles, Narrative Cards).
- Empty modules can be hidden per client.
- Per-client layout overrides supported.