Sales and customer success teams that get better every day, with the evidence to prove it.
We run an evidenced training, assessment and coaching programme for your team, underpinned by our own software. Every call is scored against your framework, managers know exactly what to coach, and the trend is there in black and white. If you'd rather run it yourself, the platform is available on its own.
"...so what does your current process look like for that?"
Strong open question. Next: layer a follow-up to surface the cost of the current process.
Managers coach from evidence, not memory
New hires productive in weeks, not months
100% of calls reviewed, not a 5% sample
Skill gaps mapped to measurable impact
Outcomes
Five things change when every call is scored with evidence.
Quality control
Score every call against the same scorecard.
So you can stop dipping in and out of calls and trust the numbers. Every call, inbound, outbound or follow-up, is marked against the same checklist, every week.
Competency management
Rate reps on what they actually said.
Not a hunch from sitting in on one call.
Coaching
Walk into 1:1s with the exact 60 second clip.
And the skill to work on.
Training Needs Analysis
Focus training where the data says it will move the number.
Team and rep level skill gaps, sourced from real calls.
Real-time feedback
New hires correct course in week one.
Not month three.
Three ways to work with us
Service led by default, with the platform available on its own.
Service
We run the programme with you.
A 3 to 6 month transformation led by our team, using your real calls to lift booked meetings, conversion and revenue per rep - and we leave the platform behind so the gains stick after we go.
See the servicePlatform
Use the platform on its own.
Give your managers back their week. Every call is scored, the moments that matter are surfaced, and you can prove coaching is moving the numbers - so 1:1s drive revenue instead of admin.
Partners
Sell it to your clients.
Sell the platform to your clients and build the price into your programme, buy licences yourself and pass the cost through in your fees, or sign the client up directly and leave the software with them. You keep the relationship and the margin either way.
For partnersWho it's for
Built for in-house teams, agencies and contact centres.
The same scoring engine, shaped to how you operate, whether you run one team, many clients, or thousands of agents across sales and customer success.
In-house teams
Run your own team
Sales or customer-success leaders scoring their own reps, competency, assessment and coaching from the calls you already record.
Agencies
Outbound for many clients
Telemarketing and demand-gen agencies running campaigns for multiple brands, per-client frameworks, scorecards and white-label reporting.
Contact centres & outsourcers
Competency & assessment at scale
Outsourcers supporting brands across sales and customer service, weighted scorecards, critical-error auto-fails and calibration across thousands of agents.
Scored for sales (discovery, objection handling, closing) or customer success (resolution, empathy, policy adherence), you pick the mode per client.
Use cases
One platform, four jobs your team is already doing manually.
Whether you are filling pipeline, dip-sampling for quality checks, defending an audit, or building skill, DemandIntel works from the same call data, scored the same way, every time.
Prospecting
See what wins the meeting, and what kills it.
Spot the openers, value statements and objection turns that actually book meetings. Roll them out to the rest of the team in days.
Quality control
Score every call, not the 2% you have time to listen to.
Replace random dip-sampling with consistent scoring against the same scorecard, every call, every rep, every week.
Compliance monitoring
Catch breaches before they become a fine.
Flag missing disclosures, off-script claims or risky language automatically, with the exact transcript line cited for review.
Competency management
Rate reps on what they said, not how confident they sound.
A four-level competency framework, for sales or customer service, scored from real calls, so promotion and coaching decisions are backed by evidence.
Frameworks & scorecards
Contextually accurate competency frameworks and quality scorecards, built in seconds, not days.
Our engines read a sample of your real calls and draft a competency framework and quality scorecard that fit your product, your buyer profile and how your team actually sells. Already have one? Upload it. Either way, you get powerful scoring and analytics from day one, no consultant project required.
Generated for you
Frameworks drafted from your own calls, not a generic template.
The engine extracts the moments your best reps actually create, the questions, objection turns, value statements, and builds a four-level competency framework around them. You review and approve. Nothing is hard-coded.
- Four proficiency levels per skill
- Quality scorecard auto-generated alongside
- Reviewed and edited in the UI
- Versioned, rerun any time
Bring your own
Already built one? Upload it.
Drop in your existing competency framework or quality scorecard. We map it to the analysis engine and you keep scoring in seconds, bringing powerful scorecards and analytics to any team without rebuilding from scratch.
Heatmaps & scorecards
See exactly where each rep stands, at a glance.
Competency heatmaps show strength and gaps across the team; weighted quality scorecards grade every call, with auto-fail flags for the things that must never happen. Built for sales and customer-success contacts alike.
Overall QA
86/100
Critical / auto-fail items
Illustrative preview, your frameworks and scorecards are generated from your own calls.
League tables & ROI
Prove the training programme is working, with numbers, not anecdotes.
Rep and campaign league tables track competency scores week over week, so you can see exactly which skills are climbing, which are plateauing, and which reps are responding to coaching. When finance asks for ROI on training, you have the chart already.
- Daily, weekly and monthly trend per rep, team and campaign
- Before/after view around any coaching intervention
- Drill into the exact calls behind any score change
12 calls scored overnight. Discovery up +8. Two repeat patterns to fix today:
Pattern: jumping to demo before quantifying impact.
Heard 4 times yesterday, clip at 03:12 of Smith call.
Try next call: "What would a fix here be worth in a quarter?"
Used by your top 2 reps in 71% of qualified calls.
Delivered to inbox or Slack before the first dial of the day.
Daily rep feedback
Every rep gets feedback before their first dial of the day.
Yesterday's calls are scored overnight. Each rep starts the day with a short, specific summary, what they did well, the one or two patterns to fix, and the line to try on the very next call. Corrective action happens in hours, not at the next monthly review.
This is speed of feedback applied to a human craft, not an AI gimmick. The platform does the heavy lifting so reps and managers can focus on the conversation.
- Personalised, based on the rep's own calls, not the team average
- Specific, quoted clip and the exact line to try next
- Automatic, no manager bottleneck, no waiting for a 1:1
How it works
From conversation to coaching, in one flow.
Connect your call source
Drop in a Google Drive or OneDrive folder, or pipe transcripts straight from your dialler. Ingestion runs every few hours.
Score with evidence
Every call is run through your competency framework. Each score cites the exact transcript line, so reps and managers can both click through.
Coach the moment, not the average
Managers get a ranked list of coachable moments by rep, with the clip and the skill attached. 1:1s become evidence-led, not anecdotal.
Scored with evidence, not opinion
Every score links back to the exact line in the transcript.
Our analysis runs in three strict layers. Extraction pulls verbatim moments, never inference. Pattern matches those moments against your competency framework. Synthesis turns the pattern into a coachable point with the clip cited.
Reps and managers can both click through. No black box, no "the AI said so".
"Yeah, we are looking at this for Q3 but honestly the cost is what is holding us back."
Rep: "Got it. What does your current process look like for that?"
"It is mostly manual right now, spreadsheets, three people involved..."
Discovery: Proficient
Open question used to surface current state. Cited at 02:41. Next coaching step: probe the cost of doing nothing.
Your data. Your rules. Anonymized by design.
Before a single line of transcript is analyzed, all personal information is automatically identified, extracted, and replaced with stable tokens. Your customers' names, phone numbers, emails, addresses, and payment details never reach the analysis engine.
Ingest
Transcripts arrive from your Drive, OneDrive, or dialler.
Detect
Our system scans for names, numbers, emails, addresses, payment info, and dates of birth.
Anonymize
PII is replaced with stable tokens or redacted entirely, your choice.
Analyze
Only anonymized data enters the analysis engine. Nothing personal leaves your control.
Standard (PII) or Strict (names + orgs too).
Your data is never used to train any model.
Redaction runs inside our infrastructure. No extra sub-processor.
Every un-masking event is logged for 90+ days.
Original values can be encrypted, vaulted, or permanently discarded.
Users see only their own organisation's data, full tenant isolation.
Who uses it
Three roles, one shared source of truth.
Sales leaders
See conversion patterns, who is improving, who is plateauing, all sourced from real conversations rather than CRM theatre.
Enablement & training
Run training needs analysis from actual call data. Build playbooks and frameworks tied to the moments that win.
Ops & quality
Mark every call against the same weighted scorecard, with auto-fail flags and grader calibration. Replace random dip-sampling with consistent scoring, with quotes from the call to back it up.
Ready when you are.
Sign in with Google or Microsoft to request beta access, or book a call to talk it through first. Free during beta.
FAQ
Common questions.
Can I try before paying?+
DemandIntel is in invite-only beta and is free for approved teams. Request beta access with Google or Microsoft and the team will review your account manually.
How secure is our call data?+
Encrypted at rest and in transit. GDPR-aligned. Access is scoped per account and PII can be redacted before analysis.
What call sources do you support?+
Google Drive and Microsoft OneDrive folders, plus direct ingestion from common diallers via Zapier. If you have transcripts, we can read them.
What happens after I request access?+
Beta access is manually approved. Sign in with Google or Microsoft to register, and you will be notified once your account is approved.
Do we need to change our dialler?+
No. DemandIntel reads what your dialler already produces.
Stop guessing. Start coaching from the call.
Invite only during beta. Or email sales@demandintel.io.